Who am I

An inspiring and enthousiastic multilingual leader with international experience in complex organisations, of which 10+ years in senior/C-level positions.

As a strategic thinker who has held roles at companies that operate at the forefront of innovation, I am able to translate vision and ambition into concrete steps.

From leading teams through change to launching new products and services to designing brand strategies and partnerships - I have done it all and can help you do it too.

My expertise ranges from Licensing, Fintech, Consumer Electronics and Retail, to Art and Culture.

Let’s work together - It Will Be Great!

This Will Be Great

Founded in 2025 by Marene Arnold, This Will Be Great offers senior interim and consultancy support for short and long term projects in the cultural sector on:

  • General Management

  • Business Development

  • Marketing & Brand Strategy

How I can help

Throughout my career, I have always searched for opportunities to connect businesses and brands with arts & culture. Because I believe that the two can enforce and enrich each other.

After years of working in competitive environments in which a deep understanding of the market and the consumer is of the essence, I have an agile and impact-driven way of working. My experience in business combined with my knowledge of and love for the cultural sector, gives me a unique point of view. It enables me to help your brand or institution grow.

General Management

With over 15 years of leadership experience and degrees from renowned institutions, I can help lead, manage or support your teams.

  • Leading your team through change

  • Filling a (temporary) gap in the team

  • Consulting on mission, vision and strategy

Business Development

I have succesfully designed and implemented growth strategies for brands and companies big and small and can help you grow too.

  • New business opportunities

  • Short and long term growth strategy

Marketing & Brand Strategy

C-level Marketing & Communication experience at premium brands helps me grow your brand or business.

  • Marketing plans

  • PR & Communication campaigns

  • Brand partnerships

Find me on LinkedIn and Substack

Get in touch

Let’s have a coffee! Fill out this form and you will hear from me, no strings attached.